At LYRIC, we take a smart, strategic approach to our work. Whatever you ask of us, we want to know how it fits with the bigger picture of your organisation. New initiatives must work to achieve key objectives, change or confirm the way your customers think, feel and behave, and build and protect your brand.
Writing and editing
We pride ourselves on the strength and versatility of our writing. We offer keenly focused, compelling and sophisticated written work, in which we aspire to be ‘LYRICal’. We research, write and edit everything from articles and annual reports to books.
LYRIC works proactively with the media to build our clients’ profiles and to tell their stories. We like to make a splash! When you have a new product or service, win an important award or land a major new contract — we are tenacious in getting your message out there.
We will work closely with you to anticipate possible sensitive issues, and to manage them with care. We will help you to articulate your position, confirm your approach, and ensure key relationships are maintained with integrity and professionalism.
We can help you create the content of new websites, analyse and update existing websites, or write new modules. Web writing is different to other business writing. It needs to instantly engage. We therefore treat each word like gold — but we’re not precious about the need to delete!
Publications are indispensable for seeding new ideas, showcasing great work, providing important information and reinforcing key messages. Ideally, a publication has a ‘wow’ factor that lingers long in readers’ minds. That’s our goal — to deliver stylish publications that are an excellent strategic fit, delivered on time and to budget.
Plain English training
Dense documents full of jargon are a real turnoff — and they cost your organisation plenty. LYRIC offers training in the use of plain English to communicate clearly in written business documents. We like to work with small groups to effect real change.