Services | Luke Foster | Internet Marketing Consultant in New Zealand

By: Luke Foster  06-Dec-2011
Keywords: Advertising, Search Engine

If you’re a small business owner who wants to make more money with better marketing, then my services may be just right for you.

I offer complete package service. It’s ideally suited for businesses who want to make more profit from their marketing, but are too busy or don’t have the time to learn the ins and out and do it themselves.

You can have as much or as little direct input as you require.

The services I provide are built around the fact that there are only three ways to grow a business, they are…

  1. Get more clients.
  2. Make more profit from each sale.
  3. Get sales more often.

All the services are based around one or more of the three ways to grow.

Money Making Websites

I build websites from the ground up, and I can also revamp existing websites. Sites I create are not like typical sites, instead they are designed around the primary goal of growing your business, using the three growth areas above. Those areas can also be labelled as:

  • Attraction – Getting new prospects.
  • Conversion – Getting your new prospects to become clients and buy from you.
  • Retention – Keeping your clients, getting them to buy from you repeatedly, and referring new business to you.

Top Search Engine Rankings

With around 70% of buyers searching the internet before spending money at a local business, it’s very important that they find your business at the top of the search engine results.

Search Engine Optimisation or SEO is the process of getting to the top of the search engine results. It involves a lot of factors, including both what is on your site (visible and “under the hood”), and what is on other sites that link to your site. How recently those things have been updated is also an important factor.

I can explain as much or as little of the technicalities as your require. But the important thing is I can get your business to the top of the search engines for local terms that your prospects will be searching for. I can also get you multiple listings in the search engines, so that you get more prospects visiting you, instead of your competition.

Local Search Engine Submission and Optimisation

Local Search is an increasingly important feature for getting more new clients. Basically Local Search is a feature offered by Google and other major search engines, which allows you to have a free directory listing at the top of some search results.

It can be competitive though, and many businesses don’t get as much out of it as they should. As part on an SEO package, I can optimise your Local Search listing, so that it’s working powerfully in combination with your overall website strategy. (And if you don’t have a listing yet, I’ll get you in there pronto.)

Automatic Lead Capture

How many prospects visit your site, work into your store, or call you, but don’t end up buying from you?
You can have an automated system, to capture the contact details of those people, and market to them repeatedly. Once it’s setup this system runs like clockwork. It’s amazing how many businesses don’t have this implemented, because without it you’re letting money go down the toilet.

And in line with growth strategy number three (see above) you can also use this system to market to your existing clients, so that they buy again from you. This won’t suit every business, but it’s a very lucrative form of advertising for those who can do it. Marketing to existing clients if five to ten times more profitable than marketing to new clients!

Words That Sell

The words are the most important thing on your website (or on any advertising). If you’re not convinced of this, imagine your life depended on you making a sale… would you rather rely on pictures or words? Words are what cause us to buy.

I don’t advertise it very much, because very few people know what it means, but I’m a direct response copywriter. That means I can write advertising that sells. The majority of advertising today is focused on making you feel good about the company that’s advertising. But direct response advertising, is all about getting the prospect, to take and action… and spend money now!

Proven Marketing Strategies

If you’re like me, you want to grow your business with strategies that are proven to work. I can implement marketing for you that has a track record of being very effective at getting results. In particular…

Standing out from the crowd.

You need to have a reason why prospects should come to you, instead of going to any of the competition or other solutions. And you need to be able to clearly communicate this in your marketing. We call this is a Unique Selling Proposition (USP). Having a clear USP is especially important if you want to do well in this sour economy.

Being the trusted expert.

In today’s marketplace, customers are looking for something… and expert they can trust. Effective marketing will position you or your business as an expert in your industry. When that happens, customers will want to work with you, instead of anyone else.

You can build trust and expertise at the same time, by publishing valuable information for your prospects. Things like free reports, audios, videos and other media, are an excellent way to do this.

Blogging to build your business.

If you don’t know what a blog is, then you need to know. It’s a website, or part of your website, that it easily updated on a regular basis. Blogs are the hottest thing on the web right now. They are the best thing for attracting new visitors and for spreading your advertising around the internet.

Small businesses can achieve many of their marketing goals by using a blog.
I can setup a blog for you to use, or I can provide a complete turnkey solution for you so that you get all the benefits without doing any of the work.

Other Services

Those are the major services I offer, which can dramatically boost your business. The following list is some of the specific services which may be required to achieve the results you want.

Monthly Newsletters
Press Releases
Link Building
Authority Sites
Tracking
Report Writing
Interviews

Exclusive Advantage

I have an exclusivity policy… which simply means I will only work with one business of any given type in the local area. That means if I’m helping you grow your business I won’t be working with your competition. But it also means if your competition gets to me first, you could miss out.

Keywords: Advertising, Search Engine