Golden Phoenix Rice is renowned for its fragrance, tenderness, high quality and delicious flavour. Originally launched in Hong Kong, its popularity has seen its sales boom in countries across the world, ranging from Asia to Europe, the Middle East to America & Canada, Africa to Australia.
The winner of numerous international awards, Gold Phoenix Rice follows stringent international quality standards, with a particular emphasis on the selective sourcing of raw materials to ensure purity and consistency.
As the world's best selling brand of rice
, Golden Phoenix Rice continues to set the standard of excellence in rice products.