Sales and marketing effectiveness drives competitive advantage and thus
enables companies to increase their revenue and profitability. For the highly
competitive pharmaceutical industry, this means ensuring that all resources
for a given brand are allocated so that doctors preferentially prescribe
Therefore the performance of a brand is driven by its underlying sales
and marketing resourcing. On this basis the discipline of sales and marketing
effectiveness is split into
- Knowledge and understanding of customers.
- Tools and processes to drive the desired behaviours.
We enable our clients to increase their understanding of their customers
and to capitalise on the opportunities in their market through knowledge
transfer, tools and processes. This allows our clients to develop more meaningful
relationships with their customers resulting in competitive advantage. And
ultimately results in revenue and profitability for our clients.
Our expertise is built on our specialist knowledge - proprietary methodologies
and software together with first-hand pharmaceutical industry experience.