Lapage Consulting Ltd - Services

By: Lapage Consulting  06-Dec-2011
Keywords: Sales and Marketing, Pharmaceutical Industry, Marketing Effectiveness

Sales and marketing effectiveness drives competitive advantage and thus enables companies to increase their revenue and profitability. For the highly competitive pharmaceutical industry, this means ensuring that all resources for a given brand are allocated so that doctors preferentially prescribe that brand.

Therefore the performance of a brand is driven by its underlying sales and marketing resourcing. On this basis the discipline of sales and marketing effectiveness is split into

  • Knowledge and understanding of customers.
  • Tools and processes to drive the desired behaviours.

We enable our clients to increase their understanding of their customers and to capitalise on the opportunities in their market through knowledge transfer, tools and processes. This allows our clients to develop more meaningful relationships with their customers resulting in competitive advantage. And ultimately results in revenue and profitability for our clients.

Our expertise is built on our specialist knowledge - proprietary methodologies and software together with first-hand pharmaceutical industry experience.

Keywords: Marketing Effectiveness, Pharmaceutical Industry, Proprietary Methodologies, Sales and Marketing,