Services – Kathie Bartley

By: Kathie Bartley  06-Dec-2011
Keywords: Marketing

A day without wine is like a day without sunshine


  • Marketing plan development
  • Fail to plan… plan to fail
  • Development of:
  • Winery annual marketing plan including:
    • Marketing objectives
    • Product/brand strategies
    • Distribution and channel management strategy
    • Pricing strategy
    • Promotion strategies


  • Audit of an existing brand/s
  • Development of a new brand
  • Assistance in defining the X factor to help set your brand apart
  • Advice on mandatory packaging and labelling requirements and effective back-label copy
  • Brand portfolio management to ensure alignment of brand/s and varieties, and maximisation of market opportunities and premium price positions

Development and production of effective marketing material and associated company website

  • Printed material, including profiles of company and key personnel
  • Tasting notes
  • Advising on website development and the role of the website in winery communications strategy

Advertising and promotion

  • Cost-benefit analysis of existing advertising and promotion spend
  • Development of niche-targeted advertising and promotional campaigns
  • Targeted marketing to consumers and to key wine-trade members
  • Evaluation and the role of sponsorship in winery communications strategy

Keywords: Marketing

Contact Kathie Bartley

Email - none provided

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