Karen Murrell :: Press: Mindfood Article :: EcoCert Certified
Mindfood Magazine December 2009
Karen Murrell is the founder and creator of an eponymous skincare and make-up range. With a proven track record in the health and beauty sector, Murrell has created an exquisite range of certified organic skincare and natural lipsticks.
What was the inspiration for starting your own certified organic skincare and natural make-up range?
"Color, life and personality. I wanted to create a range that inspired beauty. Not a traditional natural beauty product. Having an international organic certification and being able to stand proudly and equally on the international market was a personal driving force. Being the first New Zealand beauty house to be awarded this honour was a magnificent start!"
"A cosmetic and makeup range that combines aesthetic appeal and outstanding quality with a conscience."
How long has the range been in the making?
"18 months and I have loved every minute!"
Were there any major obstacles you had to overcome?
How does your packaging align with your environmentally friendly ethos?
What synthetic ingredients are your products free from?
"All the nasties! Mineral oils, paraben preservatives, artificial colorants, TEA and petrochemicals."
Tamanu oil features often in your skincare range. What is it and what is its benefit?
"Calophyllum inophyllum is extra precious oil. Grown in Polynesia, this little wonder of an oil encourages new tissue, accelerates wound healing and the growth of new skin. I fell in love with the history of this oil and the stories of healing and happiness."