Business audit guaranteed - goals, objectives, branding, marketing and sales strategy

By: Jv Marketing  06-Dec-2011
Keywords: Marketing, Business Development, Business Coaching

The first step in building your business is knowing where you are right now.

Madilach Business Coaching conducts a thorough direct marketingaudit that is a complete, in-depth analysis of all facets of your business development efforts. This comprehensive document provides the opportunity to establish an overview of action points and initiatives to review and address in your business.

areas covered:

  • Clarification of business and marketing goals and objectives
  • Review of historical and current business strategy, results and projections
  • Strengths Weaknesses Opportunities Threats analysis
  • Review of marketing programs, tools and materials
  • Clarification of brand strategy, positioning and competitiveness
  • Analysis of web strategy, objectives, effectiveness and results (including audit of your current site, where appropriate)
  • Marketing spend analysis (allocation and effectiveness to results and budget comparison)
  • Review of marketing tactics relative to marketing segmentation, objectives, strategy and controls
  • Sales process analysis including up-selling and cross-selling opportunities
  • Review and discussion of client acquisition (prospecting programs), retention and attrition programs and rates
  • Client analysis including Customer Relationship Management status and effectiveness, client lifetime value, cost of acquisition, customer service programs
  • Client after- sales support, service and reward programs

This audit takes approximately 90 minutes, and all that is required is the provision (if you have available) all current marketing materials, marketing and business plans and relevant financial data.

At the conclusion of the audit, you will have new ideas, insights and ways in which you can dramatically increase your sales and marketing results - guaranteed! (See below) From then it is determined and clarified where and how (or not) Madilach Business Coaching can assist you and your business further with performance improvements, initiatives and strategies to dramatically increase your sales and marketing results.

With an objective, external view of your business, Madilach Business Coaching will provide insight, clarity and focus to establish areas of opportunity and growth for your business.

Keywords: Business Coaching, Business Development, Marketing, Marketing Spend, Sales and Marketing

Other products and services from Jv Marketing


Services, skills, professional advisors providing business improvement

As experienced strategic marketing consultants and management advisors we provide an external, objective view of your business – its problems, weaknesses, identification of opportunities and areas of growth that in many cases are often missed in the day to day operational aspects of managing your business.


Value with joint venture marketing

In our experience, we have never met a business yet that would not gladly invest to receive results and value, and with examples of increasing sales, increased productivity, achieving a profitability goal as measurements, one can quantify that value investment.


Success stories of how joint venture marketing have helped businesses

They were conducting all of the distribution themselves and delivering much of the raw materials themselves to their plant They had one key account that provided more than 85% of their sales revenue as a volume account, but with extremely low margins (and the third director of the business was also a director of the key account company).