Interpretation New Zealand, Visitor Experiences, Tourism Planning « Interpretation New Zealand

By: Interpretation New Zealand  06-Dec-2011
Keywords: Interpretation, Tourism Planning

Interpretation New Zealand, Visitor Experiences, Tourism Planning « Interpretation New Zealand

Naumai

The latest strategy states that the island has the potential to become a “must-see” nature destination.

With about 40,ooo visitors a year the potential is possibly there.

As a frequent recreational visitor and travelling there 2-3 times a year for work,  I have been fortunate enough to see the changes that have occurred since I first worked there in the late 1970′s.

Key issues for the Island still remain and are little changed over the years. On our recent visit these issues  included: not being able to receive instant confirmation of bookings, high prices and a low delivery of a quality experience, un-engaging guides and some run-down infrastructure.

We left knowing the resource i.e. nature is there, but the lack of engagment of visitors by their guides was a major diappointment. You can have the best natural resource in the world but if you don’t integrate it with an engaging approach to visitors then you simply dont maximise the experience.

As the recent visit showed these issues, amongst others, remain to be resolved if the Strategy is going to deliver on the stated potential.

Ka kite ano

Malcolm

Keywords: Interpretation, Tourism Planning

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06-Dec-2011

Interpretation New Zealand, Visitor Experiences, Tourism Planning « Interpretation New Zealand - general

This opportunity was seized upon by various tourism initiatives over the years, including the development of Green Globe 21, Qualmark and the gradual upgrading of i-site services. While some of these various integrated initiatives are now in place, the same cannot be said of the development of visitor experiences throughout the country.