Instinctive - Services - Prototyping

By: Instinctive  06-Dec-2011

Test it on paper before you put it in concrete.

By evaluating the organisation of your content early on, you can identify any major usability issues before changes start getting costly.

There are different types of prototypes we can use to test your site structure before you get to the design stage. One of the most cost-effective methods is a simple paper-based mock-up, also known as a wire frame.

Case study

We wanted to evaluate the most effective way to show the primary navigation on a content-heavy site.

By testing prototypes of a number of options with users, we were able to come up with a solution that was not just usable but also cost effective, as changes to the prototype were quick and easy to make.


Other products and services from Instinctive

06-Dec-2011

Instinctive - Services - Workflow Analysis

While observing a user entering details into an ordering system, we noted that the user referred to a manual to look up the product code for the product they wished to order. It is different from asking them questions in focus groups, where they are away from their typical work environment. This would include not only what they do online, but more importantly, what manual tasks affect their daily work.


06-Dec-2011

Instinctive - Services - Site Inspections

Moving the search box to the top left or right of the screen would allow users to locate it quickly and easily. When reviewing a client site, we noted that the search box was located on the bottom right of the screen. Our testing showed that users would not see it and would leave the site in frustration.


06-Dec-2011

Instinctive - Services - Accesibility Review

Studies have shown that visually-impaired users turn graphics off on their browser, so they can read the text more easily, and, if necessary, enlarge the font size.


06-Dec-2011

Instinctive - Services - User Testing

The screen text was very difficult to read against the background colour, which resulted in users missing key information on how to proceed. To test the behaviour of a group of target users, rather than their perceptions of the site. We watch how people really use your site, and then see how you can improve it. The benefits of usability testing are threefold.