Marketing - Imaginate Marketing and Communication

By: Imaginate Marketing  06-Dec-2011
Keywords: Marketing

Before you learn more about marketing, you should get a basic impression of what marketing is. Basically, you might look at marketing as the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and are getting appropriate value in return. Think about marketing as "inbound" and "outbound" marketing. (In the following, consider "product" to be either a tangible product or a service).

  • What specific groups of potential customers/clients (markets) might have which specific needs
  • How those needs might be met for each group (or target market), which suggests how a product might be designed to meet the need
  • How each of the target markets might choose to access the product, etc. (its "packaging")
  • How much the customers/clients might be willing pay and how (pricing analysis)
  • Who the competitors are (competitor analysis)
  • How to design and describe the product such that customers/clients will buy from the organization, rather than from its competitors (its unique value proposition)
  • How the product should be identified -- its personality -- to be most identifiable (its naming and branding)
  • Advertising and promotions (focused on the product)
  • Sales
  • Public and media relations (focused on the entire organization)
  • Customer service
  • Customer satisfaction

Too often, people jump right to the outbound marketing. As a result, they often end up trying to push products onto people who really don't want the products at all. Effective inbound marketing often results in much more effective - and less difficult - outbound marketing and sales.

Keywords: Marketing

Contact Imaginate Marketing

Email - none provided

Print this page