Online Business Management | Hamilton New Zealand Internet Marketing and Social Networking Specialist

By: Heike Miller  06-Dec-2011
Keywords: Virtual Assistant, Online Business Manager

Do you feel like a hamster running all day and still the business has no robust processes, the team is running havoc, important stuff is not done on time and you are just not getting around doing the money making activities?

Your business has grown to a mature size and you have asked for help already. You have a virtual assistant or two who do the website updates and the shoppingcart, but you are still feeling the pressure of too little time to grow your business because you’re busy with all that management and checking up.

Let’s be honest: somehow things are still not getting done, despite your call for help.

You feel frustrated because everybody said you should hire a VA or a team, but you are not more organized than before. The opposite: you are actually less organized and no one is doing anything in a coordinated approach. Deadlines are missed and you get upset.

Have you ever thought about hiring an Online Business Manager who can step in and do the difficult task of managing your projects and team for you?

Wouldn’t that free up a lot of time for you?

After all, it’s the strategy and new ideas that bring in the money and not the internal management tasks to get your business running smoothly. Stop the worries and headaches that project and team management brings and find out what we can do for you.

The top 5 reasons why every business must have an Online Business Manager

(by Tina Forsyth, autor of Becoming an Online Business Manager)

Reason 1: Online Business Managers free up the business owner so they can focus on what they do best.

Most business owners look to hire an Online Business Manager (OBM) when they simply cannot grow their business anymore being the only one in charge. In order for them to take their business to the next level they must pull themselves out of the day to day management activities and focus on growth.

The role of the OBM boils down to one simple thing – to free up the business woner (their client) to be able to focus their time and energy on the things that only THEY can do in their business. This includes areas such as product development, strategic alliances and big picture business planning, all of which are essential to the growth of a business.

Everything else becomes the responsibility of the OBM.

Reason 2: Online Business Managers treat the business as if it was their own.

Business owners are looking for an OBM who will treat their business as if it were their own. For most business owners their business is like a “child” to them – they’ve taken it from an idea and nurtured it to a healthy and thriving business. Their business means the world to them, and they need to know that the person in charge will treat their business with this same appreciation.

An OBM needs to truly care about their client’s business. In order to give the best of what they have to offer, the OBM needs to be plugged into the big picture, understand the vision and be excited by the journey. It is impossible to do a good job at the OBM level if you don’t really care about the business.

Reason 3: Online Business Managers make quick and effective decisions for the business.

On a day-to-day basis there are many decisions to be made in any online based business. Without an OBM, the majority of these decisions fall squarely on the shoulders of the business owner. As such, any time there is a question, team members will turn to them for the answer. Because most business owners are incredibly busy, this process results in delays and can also feel like a hassle having to deal with every little thing.

That’s why business owners want an OBM who is willing and able to make decisions on their behalf, and not wait to run everything past them first. This doesn’t mean that the OBM will be making ALL decisions for the business; however, they can certainly help with a lot of the tactical and operational decisions that arise throughout the day.

Reason 4: Online Business Managers make sure that ’stuff gets done’.

Sounds simple but this is perhaps the most important responsibility of the OBM. Flexing this project management muscle is where the OBM will spend most of their time – planning, organizing and managing all the people, tools and resources needed to meet the business goals. An OBM is driven to ‘get stuff done’ and will really thrive on the process of seeing projects through to completion.

Many business owners have loads of projects in various stages of completion that are just sitting there and “losing money”, for the simple fact that they are either too busy or too distracted to see things through to the end. It’s literally like a goldmine hiding just a foot under the ground, ready for someone to discover it and bring its wealth to the world. That’s they a good IBM is “worth their weight in gold” to the client.

Reason 5: Online Business Managers truly enjoy being Online Business Managers.

The OBM must truly love everything about online business, and be excited about ‘logging on’ to start their day. If they don’t enjoy what they are doing it becomes a drag on the business and everyone involved (and really, life is too short to do something that we don’t enjoy, right?)

As the saying goes, no great thing is accomplished alone! One of the biggest benefits of hiring an OBM is that the business owner now has someone else who is passionate about the success of their business. When you bring two people together who really love what they do, both the business owner and the OBM, are able to create so much more as a team than they ever would be able to do alone.

Are you interested in finding out more about working with an OBM?

Contact me today for an obligation-free chat about the advantages of working with an OBM and an assessment if your business would benefit from the OBM model.

Let’s recap: The Business Owner Manager Model versus The Business Manager Model

The Business Owner Manager Model

You as the business owner manage your entire business by yourself. You manage your virtual assistant(s) (if you have VAs) and you are involved in every step of the way to your business’ success. You have all the control, you know exactly where your business is at and what activities take place. You are also responsible for the work your virtual team does and are available for to clarify questions and give out tasks. You decide what marketing activities you want to pursue and how to accelerate your success.

You work a lot and you sometimes can be quite overwhelmed by the amount of work you have to do. You know that when you take time off this will reflect negatively on the bottomline of your business.

You have to “know” everything as you need to evaluate your VA’s performance. If you don’t know how to implement your internet marketing goals and how to execute the different strategies, it will be hard to decide which VA to choose. You also won’t be able to check if your VA or other contractor is actually doing a good job for you.

If you don’t know anything about the technical side of things in the world of internet marketing, it’s even worse. You get overwhelmed trying to figure it all by yourself. And you waste your valuable time, that you could easily bill at $100 per hour, on tasks that cost much less if you outsource them. The lack of technical knowledge makes you feel unsure who to hire to do the job. You have wasted a lot of money already by getting a professional website done, which might actually not convert into any money. What went wrong?

This is where the Online Business Manager (OBM) comes in. The OBM is trained in different VA activities, knows the latest technology updates and has a thorough understanding of internet marketing. The OBM has been trained in running projects, hiring VAs and other contractors, knows how to implement your marketing strategies and how to monitor the results.

The Online Business Management model

An Online Business Manager (OBM) is hired by you to manage your projects, people, operations, expenses and deadlines.

Prerequisite: Your business has grown already to a size that makes it difficult for you to focus on your core business while running the operations and managing the contractors as well.

As you are not able to grow your business from this point onwards, the OBM who takes over the business management side, incorporating the marketing and profit-generating activities that accelerate the growth process, and keeping you free to work on your core business.

The OBM is a trained in management, business, internet marketing, PR and projects. This is the job of the OBM. You are trained in other disciplines and have other core competencies than internet marketing, so why make your life harder by trying to learn all about running an internet business?

It’s easy to hire an OBM who takes it all off your plate.

Don’t fall into the trap of doing it all yourself and sacrificing your business’ success because you think you need to do it all by yourself.

The Online Business Manager can help you with a vast variety of tasks:

  • Brainstorming with you about your business
  • Holding you accountable when you set goals for your business
  • “Nagging” you to get going with your book plans or workshop ideas
  • Helping you with your joint ventures
  • Managing your team of contractors or employees
  • Running your projects
  • Overseeing your joint ventures
  • Assisting you with your product development
  • Managing your affiliate program

The outcome:

  • Your business runs smoothly
  • You have more time to think about your strategies
  • You are able to network with potential clients
  • You can focus on clients when you want to
  • You earn more money because you have multiple streams of income
  • You have more time for your family
  • You can have the lifestyle you have dreamed of.

How can you achieve business growth quickly?

Transform your business from FLAT OUT to FLAT WHITE

The information in this article was current at 02 Dec 2011

Keywords: Online Business Manager, Virtual Assistant,

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