Lacoste for sale at HUNT&SEEK
In 1933, Rene Lacoste and Andre Gillier, the owner and the President of the largest French knitwear manufacturing firm of that time, set up a company to manufacture the logo embroidered shirt. The champion had designed this for his own use on the tennis court. To the best of our knowledge, this was the first time that a brand name appeared on the outside of an article of clothing - an idea which has since become extremely successful.
This shirt revolutionized men's sportswear and replaced the woven fabric, long-sleeved, starched classic shirts. The first Lacoste shirt was white, slightly shorter than its counterparts, had a ribbed collar, short sleeves with ribbed bands and was made of a light knitted fabric called 'Jersey petit pique.' It continues to offer the same quality, comfort and solidity on which it built its name and which constitutes its uniqueness.
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