Grid14 Services

By: Grid14  06-Dec-2011
Keywords: Project Management, Optimisation, Page Optimisation

The biggest problem with Landing Page Optimisation (LPO) is probably that it does not fit into an organisational chart. It requires a truly diverse set of knowledge and perspectives in order to be effective.

Among other topics, you need to be familiar with web design, human psychology, interaction design, copy writing, statistics, team building, project management and all relevant scientific methods.

Landing pages generally come in 3 main flavours:

Keywords: Optimisation, Page Optimisation, Project Management,

Contact Grid14

Email - none provided

Print this page

Other products and services from Grid14

06-Dec-2011

iSchool Seminars

We offer a range of practical seminars to introduce online marketing concepts or to help keep you and your team up-to-date with the latest developments. Online monetization models assign dollar values to desired online behavior, most often those directly involved in driving your overall business. Search engine optimisation is an ongoing process and should form a major part of your marketing strategy.


06-Dec-2011

Actionable Analytics

It represented the very wise thought that we should not simply stop at the implementation of analytics tools but strive to put extra effort into converting that data into information that is useful for decision making. Oddly enough this step is often skipped or forgotten by most companies, while this is exactly the step that will pay back all efforts and investments in the previous steps.


06-Dec-2011

Landing Page Optimisation

Among other topics, you need to be familiar with web design, human psychology, interaction design, copy writing, statistics, team building, project management and all relevant scientific methods. You should get really excited because now you're getting some idea as to how much opportunity there is to increase your results via constant testing and optimisation.


06-Dec-2011

Behavioural Analytics

Wikipedia defines personas as fictitious characters that are created to represent the different user types within a targeted demographic that might use a site or product. Marketers need to be able to deliver targeted offers to the right customer segments, analyze their effectiveness and quickly make changes based on accurate insight.


06-Dec-2011

Multivariate Testing

Understanding how each site element causes visitors to interact with your site is the essence of a test-learn-repeat process that marketers can use to synthesize new ideas and continually improve their site's ability to achieve—and exceed—their marketing goals. Second, if you run several multivariate tests across the site at one given time, you exponentially increase the number of variations and the sample size needed for statistical accuracy.