Data Management

By: Geon Group  06-Dec-2011
Keywords: Marketing, Data Management

Accurate data is a prerequisite for the success of any targeted and personalised communication. As marketing becomes more focused on one-to-one initiatives, communication and detailed data is essential to maximise cut-through and minimise processing and distribution costs. GEON’s data management capabilities offer you perfectly streamlined print and mail processes, with the following core services:

  • Formatting for inkjet and laser printing
  • De-duplication, cleansing and seeding 
  • Proper casing, RBA (Rules Based Automation) 
  • DPID barcode appending
  • Both variable image and text compliant

Keywords: Data Management, Marketing

Other products and services from Geon Group


GEON Services

Our commitment is to bring your brand vision to life, our integrated palette of services will ensure your brand delivers a consistent high quality message and that your message is delivered through the right channels to optimise your return-on-investment. With all our services available through one source and with all resources located right across Australia and New Zealand, GEON will. Cut out unnecessary warehouse and distribution costs.


Print Management

Eliminate unnecessary costs associated with poor inventory management, inefficient ordering and billing processes, and poor use of digital media technologies. Starting with a bigger picture view, GEON gets a thorough understanding of your business and industry and how you’re placed in the competitive landscape.


Offset Print

We have a leading-edge fleet of printing presses, located throughout Australia and New Zealand; plus, we have an ongoing capital investment program to keep us at the forefront of the latest technology. You can rely on GEON to produce the highest quality attention-grabbing print material, which extends far beyond the every-day-norm. This is backed by a proven record in managing the diverse needs of over 15,000 clients to date.


Creative Design

The enormous success of GEON’s design studio is largely due to the depth of skills in the team, the quality assurances of a true end-to-end solution and the drive to create greater value in our client’s visual communication process. Bringing the same consistent passion and energy to every project, our in-house design team pride themselves on delivering innovative and strategic design solutions to our clients.