Put on your pinnie, grab a wooden spoon and start pulling out the Tupperware, because Chelsea Sugar and TV3 have joined forces to bring New Zealand’s Hottest Home Baker back to a television screen near you.
Playing a fundamental role in Kiwi kitchens over the generations makes Chelsea Sugar proud to announce their fitting sponsorship of the TV3 show dedicated to identifying and celebrating talented home bakers from across the country.
Following an intensive nationwide search, this year’s show – already in its third season – will see New Zealand’s best amateur bakers battle it out against the clock making iconic baking moments with Chelsea products, on a mission to prove their place.
Monique Farrell, Chelsea Marketing Manager is thrilled to be involved with the series, and in such a big way. “We are very proud to be part of the New Zealand’s Hottest Home Baker experience, not only to showcase our sugars, and their best usage – in different types of baking, but to support and inspire home bakers of every skill level.”
“As a nation Kiwis have always loved to bake, but we have definitely seen a baking come-back in recent years, with a massive surge amongst younger people and males. We want the show to help solidify Chelsea Sugar’s everyday role in the process,” she says.
Products featured on the show will include both pantry staples and their more modern contemporaries in the Chelsea Sugar range.
Following the show format of previous years, contestants will work to please the discerning judges across a variety of baked challenges, avoid being eliminated each week and be crowned Chelsea New Zealand’s Hottest Home Baker.
This year internationally acclaimed baker and patissier Dean Brettschneider returns to the judging panel. Joining him at the helm is Julia Crownshaw, director and master-baker behind the highly awarded artisan, Dollop Handmade Puddings.
“Chelsea has supported our nation of home bakers over the generations and we look forward to seeing these passionate and enthusiastic home bakers in action” Farrell concludes.
Chelsea New Zealand’s Hottest Home Baker will screen on TV3 in the coming months.