ffunnell released a series of banners which were made available to any publisher interested in joining the protest which was going to culminate with all participating sites being taken offline and blacked out in the morning of the 23rd.
By the morning of 17th, the campaign had roared around the globe. UK Celebrity Stephen Fry had joined the campaign by blacking out his Twitter account and numerous media outlets had begun picking up the story.
Over the course of the next 5 days, tens of thousands of people blacked out their Social Media avatars while publishers prepared to take their blogs and websites offline.
On Monday the 23rd of February, the New Zealand internet went dark as thousands of people arrived at pages across the ffunnell network and beyond that displayed the following message:
That afternoon, John Key announced that Section 92A would be delayed until the 27th of March.
On the 23rd of March, Section 92A had been scrapped.