Branding and Logo Design
Our other design services include:
Looking to develop a brand or revitalise your existing one?
From logo development through to corporate identity and branding guides, Enlighten’s creative designers can help you and your organisation. Working closely with you, our design team can define the way your brand communicates the value and purpose of your company, product or organisation to the world.
Importance of Logo Design
A logo in the form of a name, symbol or other graphic is created to represent your organisation's brand identity and foster immediate customer recognition. Enlighten's award winning design team provide you with strong logo design that forms the foundation of your business identity. It is important that your logo design is well thought out and reflects the essence and distinctiveness of your brand. An aesthetically appealing logo design can increase your brand visibility by generating positive brand awareness and immediate brand recognition.
From business card design, product labels to advertisements and websites, a distinctive logo used to make the first impression is one of the most important business decisions that you make. At Enlighten, we create striking logo designs to differentiate your company from others in the market. We will ensure your logo design is unique in its colours, shapes and layouts.
Logo Design Process
Enlighten have vast experience developing exceptional branding and logo designs that can be applied effectively on all your marketing materials.
To begin, we will hold a shared vision meeting with you to discuss the objectives of your logo design and establish a creative brief. We will also study your target audiences and discuss how best we can use the design to communicate to that audience. Our goal is to ensure that your logo design speaks directly to your target audiences and not just to your business and our designers. This prevents our own visual preferences from affecting the effectiveness of the logo design.
Based on the creative brief created from the shared vision meeting, we will begin the concept development where a variety of design ideas are generated. These concepts will be presented to you, at which your feedback and direction are obtained for the next round of conceptual development.
After you have approved the final logo design, we will compile a disk containing an assortment of logo files for different applications and a brand/style guide outlining how your logo design should be used across all your marketing materials. This would enable you to develop strong brand identity through visual consistency.