If the thought of writing an e-book seems a daunting task to you, it’s really not as difficult as it seems. If you are already educated in internet marketing and know what writing original articles can do for your business and search engine ranking, then you are already most of the way there. Even if you know little about internet marketing and just like to write, you have a good chance of creating a good downloadable product that you can sell online.
The trick to writing an e-book that will sell is to know what people’s problems are. This doesn’t mean you need to be a psychologist! It simply means that you need an awareness of what people are asking for online that they need help with and want to find a solution for. People will buy from you when they know you have defined a problem they are having, and offer a solution to that problem.
What can Google and Ebay do to help you write this problem-defining and problem-solving e-book that will sell like hot cakes you ask? The answer is that Google and Ebay are excellent research tools that you can tap into to find out what people are having problems with. It’s very important to use these free tools because if you start writing away about a topic that has little relevance to what people are looking for online then chances are your product won’t sell.
Keep in mind too that the other trick to making a best-selling e-book is to know about and love your chosen topic. You will find it much easier to write a lot about a topic you are truly interested in rather than trying to write about something you know nothing about. You want to share your expertise and personal experiences about a topic, not your fake attempt to appeal to people’s emotions just so they will buy your product.
So once you find a topic you love and know about, you can go to Ebay and start doing your research. What do I mean by “doing your research”? By this I mean you want to know what people are looking to buy on Ebay. Let’s say you love hiking in the mountains. Go to Ebay and type in “hiking”, or “hiking boots”, or “hiking backpacks”, for example. Find out what gets a lot of people’s interest, as indicated by the number in the search results. Look at the listings to see what people are bidding on. This will give you an idea if your topic is worth writing an e-book about or not. Do the same in Google by typing in some search terms related to your topic to see if you can find the problems people want answers to, and if you feel you can write a lot about that yourself.
It’s very good practice to get into the habit of using a good keyword research tool, such as the one offered at SEO Book. Once you have a good topic, you also want to target the keywords people are searching for in the search engines. With a keyword research tool you will find out which keywords are worth targeting. Most people think to use the keywords with the most searches, however, you want to target keywords that do get searched, but not the most frequently so that you can get to the top of the search engine listings with your effective keywords. These will be keywords searched maybe 5000-10000 times per month or thereabouts in Google, Yahoo, and MSN.
The great thing about having been involved in internet marketing before is that you have probably already written a few articles to promote your business online. If this is the case, you can compile your articles into an e-book without having to write anything extra! E-books don’t have to be long! Or if you write about your experiences and can share your knowledge about your climb to Everest’s base camp, then just compile your notes into an e-book with very little extra effort!
Finally, you can use Google and Ebay not only for research purposes, but after you’ve written your e-book, you can then offer it for sale on Ebay, advertise it using Google Adwords perhaps, watch your e-book rise to the top of the search engine listings, and grin happily as the sales start coming in!