Websites can no longer afford to ignore the audience that matters most, the visitor.Â Experience starts with content, the foundation of web engagement. Content exists in different formats- HTML, images, video. It exists on multiple external and internal websites. It exists in multiple channels including Web, mobile, and print. And it exists in multiple languages to meet the needs of a growing global audience. Put simply, managing web content is more difficult than ever.
In addition to content, there's context. Context provides an understanding of the site visitor. Visitors have little interest in so-called "web surfing", they expect sites to learn from their behavior and actions in order to provide personalized content, offers, promotions, customer support, and more.Â
Ektron helps companies connect content to context. We help companiesÂ deliver dynamic web experiences, unique and personalized to individual context; defined by who the visitor is, how they are engaging with the website, what pages they are viewing and who they are connected to in social networks.Â Web experience is the intersectionÂ between content and context, where websites become personal, social, and mobile.
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