Interviews — eatbigfish

By: Eatbigfish  06-Dec-2011
Keywords: Travel Company, Castle Lager

Interviews — eatbigfish

Here in the second piece taken from our interview with Ikea’s Michael Hay, he talks about Ikea’s approach to innovation. ..

One from the archives. Back in 2008 Helen and Liv travelled to a brewery in a small German town to ..

We talk to Michael Bungay Stanier, Senior Partner at Box of Crayons and author of 'Do more Great Work', about his new project - a book to 'E..

Dan Heaf, Director of Digital at BBC Worldwide tells us of the changing nature of the organisation and how recent technological advances hav..

A Suit That Fits co-founder, Warren Bennett tells us how his company have changed the customer experience within tailoring and how they have..

Founder and CEO of Quaker City Mercantile (formerly Gyro Worldwide) Steven Grasse talks about his take on the world of marketing, the import..

Tom Marchant, co-founder of bespoke travel company Black Tomato, tell us about the opportunity in over-delivering before, during, and after ..

An interview with Chris Lindland, founder of Betabrand, a business that started with a joke and hasn't stopped.

Castle Lager General Manager Alastair Hewitt talks about the importance of staying true to who you are whilst ensuring that ..

James Alexander, co-founder of Zopa, talks about the financial and social reward of being part of a peer to peer money market.

Heidi Brauer tells us how Kulula became a people's champion during World Cup 2010.

Adam talks to Vernon Hill about the launch of Metro Bank in the U.K.

Rich Fine, co-founder of pharmaceutical brand Help Remedies, tells us why while the rest of the category goes one way, they go the other.

Liv meets Hugo Spowers, founder of River Simple, the world’s first fuel cell car.

Douglas Lamont, Director of Innovation at innocent, talks to Adam about the spirit and the success of the innocent brand and identifies some transferable learnings for our own organizations – large ..

Gav Thompson talks about deliberately establishing giffgaff as a Challenger brand with O2 and the mutual benefit for both the Navy and the Pirate within.

Francis Allen talks about Dunkin’s Successful U.S. Expansion – the importance of good coffee, hard working values and picking a grande fight with a skinny mocha latte.

In the over-crowded beauty business it’s not easy to know which product to chose. Here Marie McNeely talks about how Olay created a startlingly useful innovation at the point of purchase.

Liv chats to late show presenter Ian Coliins about the power of his People's Parliament and celebrates the day radio rescued a snow bound bloke in need of a pint.

Abi Moore, founder of Pink Stinks, tells us why she believes that for young girls soft and sparkly is damaging and dangerous!

Rasmus and Nikolai, Founders of Danish baby brand iiamo, pay Liv a visit to talk about how their four core beliefs about parenthood really drive everything they do.

Zappos CEO Tony Hsieh tells Mark how their values, mounted on the lobby wall in Vegas, act not only to welcome visitors and employees but also as a clear and direct emergency exit….

Preethi Nair, Management Consultant turned successful author, shares the secret to her success. When it comes to publishing and publicity saying is doing.


Keywords: Castle Lager, Travel Company

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06-Dec-2011

3 Bits Of Advice — eatbigfish

Sebastian Micozzi, Head of Marketing for Walkers but talking here in his previous role as VP Marketing for Pepisco Spain, .. Chad visits Steven Grasse the founder, creative director and CEO of Quaker City Mercantile at their offices in Philidelphia. Rupert Millington, founder of innovation consultancy Baby Tiger, shares three bits of advice on how to have great meetings.


06-Dec-2011

Experience — eatbigfish

Tom Marchant, co-founder of bespoke travel company Black Tomato, tell us about the opportunity in over-delivering before, during, and after .. There’s a nice article in Creative Review this month about the relationship between Mark Cass, founder of CASS Art (a .. In my days as an art student, rightly or wrongly, my tutors decided to do a ‘educational’ trip to Amsterdam.


06-Dec-2011

Articles — eatbigfish

The icons of popular culture tend to be people with a naturally brilliant grasp of how to brand themselves, and how to distinguish themselves from their competition. Olivia asks some questions about how beliefs are being used today and how we might sharpen and utilise our own beliefs better in the future. Tom Ford shares the secret of silent storytelling with Adam and gives us some lessons in catwalk communication.


06-Dec-2011

Culture — eatbigfish

Lynne Vandeveer talks about her experience launching Stride gum as a Challenger brand within Cadbury and explains the personal qualities, team behaviours and brand culture that helped her Pirate Withi.. Douglas Lamont, Director of Innovation at innocent, talks to Adam about the spirit and the success of the innocent brand and identifies some transferable learnings for our own organizations – large ..


06-Dec-2011

Identity — eatbigfish

This takeaway should help ignite some fury and ensure that you and your public know what you are fighting for and what you are fighting against. Problem: Russians are reading less books than ever before Solution: Remind people of the pleasure of reading where they, ahem, .. Castle Lager General Manager Alastair Hewitt talks about the importance of staying true to who you are whilst ensuring that ..