Identity — eatbigfish

By: Eatbigfish  06-Dec-2011
Keywords: Italian Restaurants, Global Marketing, Castle Lager

Identity — eatbigfish

  I saw this poster outside the Nordstrom in the Montgomery Westfield mall*, MD, on Monday last week. It’s very ..

Last weekend I went to see the Private Eye exhibition at the V&A; the satirical fortnightly title is – against ..

So you are a celebrity, you have a new book or album out, heck maybe you’re even running for Prime ..

Two Italian restaurants in the last two weeks have been looking to make their authenticity and story of origin a ..

There’s been a lot of talk around the office about blogging at the moment with the development of the new ..

There is a charmingly vicious game three guys in our office play called ‘Do your best Jagger’. The rules are very simple – each of the..

So I am having lunch with a group of car dealers. All wealthy, successful businesspeople, selling a rapidly growing challenger in the luxury..

I was struck by the use of the word ‘shame’ in this ad from Pret a Manger in Heathrow last ..

Illamasqua is an outrageous new make-up brand challenging the repetitive mantra of the cosmetics industry with a loud and brilliant ..

Chad visits Steven Grasse the founder, creative director and CEO of Quaker City Mercantile at their offices in Philidelphia.

Precision swearing can be a powerful thing. But it does have to be selective, strategic and precise.

Yesterday, Adam and I spent some time in the 20th Century Fox offices talking to Cameron Saunders, the MD of ..

I absolutely love this. Skittles has been one of the most consistently interesting advertisers of the last 5 years or ..

Tom Moradpour, Global Marketing Director for Pepsi

Alastair Hewitt, General Manager of Castle Lager

Problem: Russians are reading less books than ever before Solution: Remind people of the pleasure of reading where they, ahem, ..

Helmets. Ugly. Uncool. And just an overall downer. Enter Nutcase – the chaps who are putting style and fashion into ..

Castle Lager General Manager Alastair Hewitt talks about the importance of staying true to who you are whilst ensuring that ..

Heidi Brauer, Marketing Director of Kulula

Lucky for me, L’ecole – the French Culinary Institute – is bang next door to my office. It’s a chef ..

A desktop exercise to take the streets! This takeaway should help ignite some fury and ensure that you and your public know what you are fighting for and what you are fighting against.

I have always had really deep love of print. So, last night I went and sat in a cellar with ..

On a recent trip to Cape Town for a great client project, I ended up staying a night at the ..


Keywords: Castle Lager, Global Marketing, Italian Restaurants, Marketing Director

Other products and services from Eatbigfish

06-Dec-2011

3 Bits Of Advice — eatbigfish

Sebastian Micozzi, Head of Marketing for Walkers but talking here in his previous role as VP Marketing for Pepisco Spain, .. Chad visits Steven Grasse the founder, creative director and CEO of Quaker City Mercantile at their offices in Philidelphia. Rupert Millington, founder of innovation consultancy Baby Tiger, shares three bits of advice on how to have great meetings.


06-Dec-2011

Experience — eatbigfish

Tom Marchant, co-founder of bespoke travel company Black Tomato, tell us about the opportunity in over-delivering before, during, and after .. There’s a nice article in Creative Review this month about the relationship between Mark Cass, founder of CASS Art (a .. In my days as an art student, rightly or wrongly, my tutors decided to do a ‘educational’ trip to Amsterdam.


06-Dec-2011

Articles — eatbigfish

The icons of popular culture tend to be people with a naturally brilliant grasp of how to brand themselves, and how to distinguish themselves from their competition. Olivia asks some questions about how beliefs are being used today and how we might sharpen and utilise our own beliefs better in the future. Tom Ford shares the secret of silent storytelling with Adam and gives us some lessons in catwalk communication.


06-Dec-2011

Interviews — eatbigfish

Douglas Lamont, Director of Innovation at innocent, talks to Adam about the spirit and the success of the innocent brand and identifies some transferable learnings for our own organizations – large .. A Suit That Fits co-founder, Warren Bennett tells us how his company have changed the customer experience within tailoring and how they have..


06-Dec-2011

Culture — eatbigfish

Lynne Vandeveer talks about her experience launching Stride gum as a Challenger brand within Cadbury and explains the personal qualities, team behaviours and brand culture that helped her Pirate Withi.. Douglas Lamont, Director of Innovation at innocent, talks to Adam about the spirit and the success of the innocent brand and identifies some transferable learnings for our own organizations – large ..