The What-If? Customer Value Predictor is our principal software tool.
It is a user-friendly,
Microsoft Excel-based software application that helps you extract
important strategic information from your customer value database.
What-If? models reveal optimal business scenarios by quickly testing tactical changes to the main drivers of value in your markets.
The What-If? Customer Value Predictor is designed to complement a Customer Value Added (CVA)
or Relative Customer Value (RCV) measurement system.