Research First Market Research Services - Stakeholder Surveys
Community and Stakeholder Surveys
Consultation and stakeholder engagement are becoming increasingly important because organisations of all kinds are recognising that their stakeholders comprise a much larger number and range of groups than previously understood. For instance:
- Globally, companies are realising the business value of engaging stakeholders and are putting more resources into managing this aspect of their business. Many corporations now see building strong stakeholder relationships as a key element of
their business strategy. This has meant building relationships with community groups, nongovernmental organisations, iwi, and local communities as much as with the traditional focus on customers and shareholders.
- Public sector agencies are increasingly using stakeholder engagement as a way to initiate dialogue with a broad range of interested parties, providing an methodology for development of better policies and programmes. Many government agencies
have used stakeholder engagement techniques to develop multi-stakeholder partnerships.
There are a number of important benefits that can accrue from successful stakeholder surveys. Stakeholder surveys can:
- Lead to better informed policies, programmes, products, services, and publicity campaigns;
- Earn the respect of the key stakeholder groups, and provide increased legitimacy to the organisation’s actions;
- Build and/or strengthen social capital in the stakeholder network;
- Reduce costs by identifying and addressing sites of resistance and potential conflict;
- Bridge cultural gaps;
- Create new markets, and improve access to existing markets;
- Reduce shareholder risk; and
- Build brand values.