Research First Market Research Services - Stakeholder Surveys

By: Research First  06-Dec-2011

Community and Stakeholder Surveys

Consultation and stakeholder engagement are becoming increasingly important because organisations of all kinds are recognising that their stakeholders comprise a much larger number and range of groups than previously understood. For instance:

  • Globally, companies are realising the business value of engaging stakeholders and are putting more resources into managing this aspect of their business. Many corporations now see building strong stakeholder relationships as a key element of their business strategy. This has meant building relationships with community groups, nongovernmental organisations, iwi, and local communities as much as with the traditional focus on customers and shareholders.
  • Public sector agencies are increasingly using stakeholder engagement as a way to initiate dialogue with a broad range of interested parties, providing an methodology for development of better policies and programmes. Many government agencies have used stakeholder engagement techniques to develop multi-stakeholder partnerships.

There are a number of important benefits that can accrue from successful stakeholder surveys. Stakeholder surveys can:

  • Lead to better informed policies, programmes, products, services, and publicity campaigns;
  • Earn the respect of the key stakeholder groups, and provide increased legitimacy to the organisation’s actions;
  • Build and/or strengthen social capital in the stakeholder network;
  • Reduce costs by identifying and addressing sites of resistance and potential conflict;
  • Bridge cultural gaps;
  • Create new markets, and improve access to existing markets;
  • Reduce shareholder risk; and
  • Build brand values.

Other products and services from Research First


Research First Market Research Services - Online Surveys

Online data collection is also an asynchronous survey method, meaning potential participants are able to complete the survey questionnaire at their leisure rather than needing to coordinate with an interviewer about a mutually convenient time. Online data collection provides the lowest cost survey design, and hence offers the most cost effective way to survey large geographically dispersed populations.


Research First Market Research Services - Phone Surveys

There is considerable evidence that both participation and completion rates for surveys are negatively correlated with questionnaire difficulty in general and length in particular. Research First can help you to design a questionnaire which balances purposefulness and brevity, with the total survey ideally taking no more than 12 minutes to complete.


Research First Market Research Services - Mail Surveys

This approach integrates active management of participants; provision of various data collection options, and detailed comparison of results based both on the various data collection tools utilised and on the subsequent data trends. The inclusion of an on-line version of the questionnaire, to increase the number of ways potential respondents can complete the questionnaire.


Research First Market Research Services - Customer Satisfaction Measure

Customer Satisfaction Measurement measures the success of an organisation in providing products and services that meet or surpass their customer's expectations. CSM has increasingly become a key element of business strategy in a competitive marketplace. Research First has developed expertise in Customer Satisfaction Measurement. The frequency of data collection.


Research First Market Research Services - Interviews

A thematic interview design uses a semi-structured interview protocol based around key themes and provides the researcher with more flexibility for dealing with novelty. Balancing quality, timeliness and cost in this evaluation hinges on the careful choice of key informants, and the use of ‘theoretical saturation’ in data gathering.


Research First Market Research Services - Workshops

The research effectively delivers several different groups for each single time and location, reducing overall logistical costs while providing high quality research outcomes. Working Groups targets multiple segments of a local population in a single workshop session, enabling participants to 'break out' into segment-specific working groups.