Research First has been involved in conducting mail surveys for a range of organisations for many years.
Mail surveys enable researchers to collect data from dispersed populations relatively quickly and cost-effectively. Mail surveys enable long, and often complex,
questionnaires to be used. There is also the opportunity to provide additional written material with the survey questionnaire.
Research First has developed a leading practice approach to mail surveys. This approach integrates active management of participants; provision of various data collection options, and detailed comparison of results based
both on the various data collection tools utilised and on the subsequent data trends.
In detail, this consists of the following steps:
- A probability sample;
- A questionnaire that enables trends in satisfaction and opinions to be identified (i.e., survey results that will be able to be compared with subsequent years’ surveys);
- A questionnaire that is pretested to ensure it is easily comprehended and does not create a burden for respondents;
- The inclusion of an on-line version of the questionnaire, to increase the number of ways potential respondents can complete the questionnaire;
- The use of a reminder letter to prompt the maximum response rate among the sample;
- The optional use of a ‘refusal survey’ to address any non-response bias in the achieved sample.