Research First Market Research Services - Customer Satisfaction Measure

By: Research First  06-Dec-2011
Keywords: Data Collection

Customer Satisfaction Measurement

Customer Satisfaction Measurement (CSM) measures the success of an organisation in providing products and services that meet or surpass their customer's expectations.  CSM has increasingly become a key element of business strategy in a competitive marketplace.

Research First has developed expertise in Customer Satisfaction Measurement. This expertise demonstrates that the keys to useful CSM data are:

  • The frequency of data collection;
  • The structure of data collection; and
  • Avoiding the risk of 'oversampling', resulting in customer fatigue and non-response.

Keywords: Data Collection

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