Search Marketing | Search Engine Optimisation | SEO | SEM
Search Engine Optimisation
Search Engine Optimisation (SEO) is integral to the design and development process at E2 DIGITAL. We work to deliver measurable results by improving both the quantity and quality of natural (“organic”) traffic to your website from the search engine results pages (SERP’s). Our code of conduct conforms to the search engines’ guidelines and involves no deception (black hat). By working with our clients to create genuine, compelling and original content, we help create a site that is unique and valuable to users, and ranks well with the Search Engines.
We are experts in the integration and management of Google Analytics, the industry standard web analytics package. We suggest, set up and manage defined goals, funnels, filters and visitor segmentation. From here we can report on how your users are using the site, and make recommendations on how to adapt and refine your site to better convert traffic into customers.
Arguably the most effective form of online marketing available today is Pay Per Click (PPC) advertising, the most popular of these being Google Adwords. That is because it guarantees targeted traffic to your website. It’s also immediate, controllable and highly measurable.
Whether you need a new campaign and want to be sure that its set up correctly or have an existing account that is underperforming and would benefit from expert Adwords management our specialists can help. E2 DIGITAL carefully plan and manage PPC campaigns, continuously monitoring and fine-tuning them for the best possible results.