We all know that failing to plan means you're planning to fail, but most people put their business strategy in their bottom draw and only remember it when the bank manager wants to see it!
Once upon a time, business plans were developed at the same time as a marketing plan. The reason this was successful is because the product or service needs to be marketable. This method of business growth is as important today as it was decades ago, but the skills required for marketing appear out of reach for the average business owner.
Our different levels of brand strategy products have been developed to supply as much or as little assistance is is required for your situation, but they all result in the same thing - a clear useable plan that anyone can apply to their business in order to get the most out of their branding, marketing and graphic design investments.