Concentrate works with technology-based companies to develop a marketing foundation for their innovations. This foundation is a series of proven building blocks that enable a business to clearly understand and quantify its market, determine what’s important to this market and how to express that powerfully, and how to go about securing and satisfying customers in this market.
Most of our work is at the strategic end of the marketing process, helping our customers better understand their market opportunity and how to approach it. But we also help implement and manage marketing plans, linking in with our customers’ suppliers or providing access to our own network of specialists in design, advertising, web development, sales etc.
Identifying/Clarifying your Market
Concentrate helps you to find the most attractive markets for your company. Learn to identify which markets are best suited to your products and in which markets you have the most likelihood of success.
Identifying your Prospects
Having established the best overall market, Concentrate shows you how to uncover the segments to focus on. By identifying the areas with the most potential you will target your products to the right people.
Identifying your Partners
The right partnerships can help you gain a larger market share. Concentrate assists to identify who they might be, and how to develop and maintain a successful relationship with them.
Developing a Strategy
Once you have a sound understanding of your market, prospects and partners, the next step is to develop a working strategy. Concentrate helps to locate your potential customers and develop an approach to secure them for the long-term.
Building the Support Marketing Mix
Developing the right strategy also includes focusing on the right mix of marketing support. Pricing, promotional tactics and developing key product messages are important components. Concentrate helps you determine the right mix for your company.
Developing the Supporting Company
While establishing the right marketing strategy is crucial, Concentrate assists you to develop the right operational elements in your company to support it. Identify the right people, skills and processes to execute your new marketing plans with precision.
Having put all the effort into developing and executing a new marketing strategy, Concentrate establishes measurements for success. Learn to set goals and determine the costs and investment required to achieve them.