Clarity Research- Description of research, consultation and evaluation services

By: Clarity Research  06-Dec-2011
Keywords: Market Research, Qualitative Methodologies


What? So What? Now What?

We believe that everything we do requires a unique approach, rather than a 'one size fits all' strategy.

Clarity Research specialises in research by youth for youth and with youth.

Clarity has developed expertise in developing a Youth Participatory Evaluation framework (participatory evaluation provides for active involvement in the evaluation process for those with a stake in the programme) for use with councils, government departments and other organisations.

Consultancy is a cost effective way of achieving your goals by working in partnership with experienced researchers and evaluators.

Clarity staff have a wealth of experience in working with business and NGO's when it comes to meeting knowledge needs. We call it Human System Intelligence.

Clarity Research has seen signifigant change in all areas of interest for clients. Consultancy: bringing together people to make success happen.

Clarity consults across a wide range of economic, social, and behavioural areas. If you need to know, we can make it happen.

The purpose of an evaluation varies according the requirements of the organisation. These purposes often include improvement of service provision, the attraction of funding, and exploring new service delivery opportunities.

Evaluations are generally multifaceted and involve analyses of various aspects of the organisation. This reflective process has the potential to highlight new possibilities and ways of improving service provision. External evaluations are useful in proving the value of services provided by any organisation.

As part of the evaluation process Clarity Research can offer:
• Evaluation design and implementation
• Process and programme evaluation
• Formative evaluation
• Experimental research
• Outcome evaluation
• Along with a range of other methods combining both quantitative and qualitative methodologies

Markets are complex. Clarity research is a member of the Market Research society of New Zealand and has conducted numerous Market research projects. Good market research is a combination of consultation, data gathering, analysis, and reporting with insight. Calrity has expertise in:

  • Customer service and satisfaction.
  • Youth and youth markets.
  • Consumer behaviour.
  • Competitor analysis.
  • Retail environment analysis.
  • Trend forecasting.
  • Emerging market analysis.

Social research methods are often combined to produce an evaluation of an existing social program or social phenomena. Many organizations choose to do evaluation with the aim of improving internal systems and client or customer outcomes.

Our researchers have a high level of expertise in data collection and providing valuable analysis and insight for the organisations we work with. This includes:

• Formulating and clarifying research questions
• Constructing and administering effective questionnaires
• Focus groups
• Key informant interviews
• Literature reviews
• Policy analysis
• In-depth and innovative data analysis
• multivariate statistical analysis and data mining

We have made our reputation on designing and conducting surveys that deliver high-quality data. Quality survey data are the basis of comprehensive and dependable research. Our hybrid survey research capabilities allow us to meet any data collection need.

In short, using hybrid methods means using many different research approaches to answer a question. The point of the research often determines the best way to answer the question and part of our expertise is clarifying what questions need to be asked. Using hybrid methods can most effectively provide an answer to any question.

In research an answer is always more the sum of it's parts, Clarity Research uses hybrid methods to provide answers where traditional methods can prove cumbersome or ineffective.

The purpose of evaluation is to understand why things work well or why things don't work. Evaluation also allows you to consider possible improvements.

Quantitative research: focuses on measurable data including statistics, percentages, and variables.

Qualitative research: seeks to obtain subjective data such as peoples' attitudes or opinions.

Quantitative methods were traditionally thought of as adequate for research and even today, many people prefer to ‘see the numbers’. On the other hand, in the area of outcome evaluations, many evaluation consultants are experienced in qualitative methods but lack an understanding of quantitative methodologies.

However, generally it is more appropriate to utilise a combination of quantitative and qualitative methodologies to arrive at the most appropriate and full examination of a programme. Quantitative evaluations are sometimes conceptualised as the skeleton of an evaluation, while qualitative methods add ‘flesh’ to the argument.

More and more often funders are demanding a combination of methodologies to 'see the numbers' and also get a feel for qualitative aspects of a service.

| Clarity Research Limited |

Keywords: Market Research, Qualitative Methodologies

Contact Clarity Research

Email - none provided

Print this page