Alchemy - Services - SMS, Text Gateway

By: Alchemy Group  06-Dec-2011
Keywords: Messaging

If you want to run services based around SMS (text messaging), then you need an SMS gateway.

The DataShed gateway:
  • sits between mobile phones and a server application that receives or sends SMS messages
  • relays SMS messages from phones to the application, and from the application to the phones
  • hides various communication protocol and implementation details from the phones and from the application
  • provides a uniform interface that applications use to communicate with mobile phones via SMS
  • is the 'glue' that makes messaging work!

Mobile Marketing Services

There are many ways to do mobile marketing, but most SMS applications are typically either 'push' or 'pull'. The DataShed gateway supports both methods, and hybrids.

Push services
Push services are activated by your server application to send a text message to one or more mobile phone recipients. Typical applications include sale and promotion announcements, delivery of vouchers and coupons, alerts and notifications such as schedule changes.
Pull services
Pull services involve an end-user sending a text message to a service (number or shortcode), for which that service may return a response. Examples of pull services include responding to promotional activities, voting, polling and providing feedback.
Other services
Other services involve on-going dialogue between you and your target markets - promotions and rewards programmes whereby consumers' text in information to redeem rewards.

Messaging Application Development

We provide all the services you need to get a messaging application up and running.

Complementing the gateway, Alchemy can build a server application to fulfill your messaging requirements. This will normally include integrating a database of client data and mobile phone numbers.

We can also arrange shortcodes for your system, for a single network or for both networks.

Some of our application domains include the utilities sector, local and regional government, real estate, tourism, staff rostering and loyalty programmes.

Typical messaging campaign areas include:

  • Market Research
  • Commerce
    • Discount coupons
    • Donations
    • Revenue generation
    • Mobile payments
  • Customer Service
    • Subscriber content
    • Alerts and notifications
    • Loyalty and reward programmes
  • Sales Promotions
    • Interactive games
    • Sale announcements
    • Permission databases
    • Targeted offers
    • Instant win promotions
    • Txt Competitions

Keywords: Messaging

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