Information and feedback are two very important sources by which business moves are based. Telephone surveys are done if businesses need immediate knowledge on their customers' thoughts on the company, its product and/or services. Market research surveys done via the telephone is an indispensable tool for information gathering.
A telephone survey is a direct research tool which is reasonably reliable and inexpensive. It is wise and practical for businesses to launch a customer satisfaction survey or customer service phone survey and use the data gathered to plane more effective sales and marketing campaigns. But the question is "Does your team have the time to do interviews?".
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