The aim of building an online community of your customers is to improve business outcomesÂ by making it easy for yourÂ teams to involve your customers in day-to-day planning and decision making.
Once established, an online communityÂ is an invaluable marketing and research tool and it's common to see the programme initially driven by the research team but for demand to widen across the organisation asÂ other teams realise theÂ value of easy and affordable access to customers.Â
Our service starts with recruitment and project management advice and may involve some interaction with an organisation's IT team if we are to mirror parts of the customer database in the community fields. In general however, ours is a 'turnkey' solution and requires little of a client's IT team involvement.
Once up and running, BuzzÂ undertake day to day tasks of managingÂ your online community so youÂ can work at a more strategic level to understand what your customers think.
The Community Website
You have an online community, but where is their 'community hall'. Where do they come to see what's happening, check and update their details, perhaps view earlier survey responses or public or private reports you've published?
Many of our clients find online communities a revolutionary way to involve groups of customers in their day to day decision making. But, they find the idea of a special community communications website, under the full control of the marketing and research teams, just as helpful.
An organisation's website usually has many purposes, and webmasters many priorities. Setting up thisÂ community site alongside the organisation's enterprise site is one of our valued services.
We can suggest a design or you can give us one. The website is modular to keep costs down, and has an easy to use Content ManagementÂ System so you can update your own content (or we can do it for you). Â