Some businesses see websites as a cost, some see them as a necessity and some see them as an excellent opportunity to grow, connect with customers and become an all round better business.
Simply put, websites are what you make of them. And in today’s world, the digital world, businesses are moving online.
Think like a customer. Your friend told you about this new business that provides a cool product/service, what is the first thing you do? You go online to check out what it has to offer.
You find the businesses website, but it doesn’t look very nice, it is hard to navigate around to the things that you want, the pages are loading slowly and you are becoming a little frustrated. That’s it, you have had enough – you think to yourself; “If this business can’t take the time to create a good website how can they possibly provide a good product/service”. You leave, probably to never come back again.
What happened? That customer that viewed your website was highly likely to purchase from you, they were referred by a friend, they were interested.
Seriously, think about how hard it is to start a business, the time, money, effort and passion poured into something to create real value that people are willing to purchase, pay money for and even better – talk to their friends about. And the one thing you forgot, or did not pay enough attention to? Your website.
Successful websites are a combination of design, usability, content, function and constant changes and refinements derived from the feedback of real customers. These sorts of websites are not available as a template or do-it-yourself package, these websites are built by professionals, using best practices learned from years of experience and viewing, building, changing and monitoring other websites.
If your business invests in a good website you will see the returns. Websites are tools that act as advertising, sales and customer service functions. Cut your costs, increase your sales. Invest in a good website and use it as a competitive advantage. There is no downside.
By Sam Ovens.