Brandtology鈥檚 Business and Brand Online Intelligence Services emerges as winner among five finalists in the category 鈥淢ost Innovative Infocomm Product/Service鈥?/strong>
8th October 2010 鈥?Brandtology鈥檚 Business and Brand Online Intelligence Service Project, has won the 2010 National Infocomm Awards for the category 鈥楳ost Innovative Infocomm Product/Service’. The results were announced at the NIA Gala Dinner on 7th October 2010. Eddie Chau, CEO of Brandtology, was presented with the award by Acting Minister for Information, Communications and the Arts, Mr. Lui Tuck Yew.
The biennial competition (in its fifth edition) is jointly organized by the Infocomm Development Authority of Singapore (IDA) and the Singapore Infocomm Technology Federation (SiTF). The awards recognize organizations that have effectively deployed innovative infocomm technology and reaped significant improvements in productivity and overall competitiveness.
鈥淲e are very honored to be the recipient of this award. The award comes at a timely manner, as we ramp up on our presence and language coverage globally. In the next six months, we will be establishing Brandtology offices in London and Hong Kong,鈥?announced Eddie Chau, CEO and founder of Brandtology.
Adding on, Dr Alvin Chan, Chief Technology Officer and co-founder remarked: 鈥淭his award affirms the innovativeness and commercial viability of Brandtology鈥檚 services. In the dynamic social media space, it is imperative for us to continually improve to adapt to changes in market requirements.鈥?/p>
By performing deep search and analysis on information derived from Social Media channels such as blogs, forums, Facebook and Twitter, Brandtology鈥檚 services enable clients to understand the needs of their target segments and the strategies of their competitors. These timely and relevant insights can aid them in identifying the most popular conversation channels online, the most viral conversations, the most important influencers and the engagement, reach, influence and sentiments of their digital positioning and activities.
鈥淭hrough the use of technology to manage high volumes of online data in multiple languages, Brandtology鈥檚 clients are able to achieve substantial cost savings, enhanced productivity and significant quality improvements in various functional areas,鈥?Kelly Choo, Business Development Director and co-founder of Brandtology opined.
Building on Kelly鈥檚 point, Eden Lau, Managing Director of North Asia and co-founder said: 鈥淚ncreasingly, we are seeing greater demand for our services from multinationals and we expect that our revenue will be more than double of last year鈥檚 revenue.
Our global clients have realized that social media intelligence can be used throughout their organization, such as for media planning, product development, campaign measurement, customer service recovery, sales leads collation, PR and marketing strategy development.鈥?/p>
Brandtology鈥檚 business and brand online intelligence services enable global brands to manage and extract invaluable insights from consumers鈥?conversations. Using proprietary technology, processes and trained professionals, Brandtology is able to provide a high degree of accuracy and relevancy in multilingual analysis, unlike any other automated monitoring tools. Astute global organizations utilize Brandtology鈥檚 intelligence in multiple functional areas such as sales, marketing, PR, media planning, customer service and product development. For more information, please visit www.brandtology.com
Annex A: Photos from the NIA Gala Dinner
Photo 1: Brandtology CEO Mr. Eddie Chau receiving the award from Mr. Lui Tuck Yew, Acting Minister for Information, Communications and the Arts.
Photo 2: Close up shot of the Most Innovative Product/Service award