Commerce Segments is BlueHornet’s advanced segmentation database. Using your commerce transaction and customer behavior data, Commerce Segments provides easy-to-use tools to predict, understand, and identify who your most profitable customers are and reach them at key points in the sales lifecycle when they are most likely to purchase.
Use Commerce Segments to identify customer segments based on these criteria and many more:
- Customer Lifetime Value
- Customer Market
- Purchase Frequency
- Client Spend per Product
- Purchase Recency
- Product Categories
- Cart Abandonment by Product
Commerce Segments in Action:
Let’s say you’re a golf retailer and you want to automatically identify and remarket to customers using purchase data. Using Commerce Segments, you can:
Send a brand/product affinity offer to customers who have:
Purchased more than $10 of product from the site in the last six months; OR
Visited products in a particular category (e.g. golf balls) in the last six months.
Initiate a loyalty promotion at the beginning of the year to high value customers who have:
Purchased more than $500 in product with the company in the last year; AND
Purchased more than three times in the last year.
The information in this article was current at 02 Dec 2011