Advanced Personalization & Segmentation Tools
Relational Table Content
You have two databases: one with limited subscriber profile data, and one with highly relevant content that would be valuable to those subscribers. How can you connect the two?
Up-to-Date Subscriber Information Drives Successful Lifecycle Messaging Campaigns
It can be difficult to maintain accurate subscriber data.
Use Dynamic Segments to automatically keep up with subscribers’ evolving preferences.
BlueHornet Dynamic Segments allow marketers to define business rules that dictate how a population of subscribers can be automatically segmented. Think of a Dynamic Segment as a saved search query. As a subscriber meets the criteria of that query, they are added to the segment. When they no longer meet the criteria, they are removed. As opposed to a static segment, subscribers are added to or removed from segments based on unique information tied to their profile. Therefore, messaging tied to these dynamic lists is more relevant, speaking to subscribers on a more individualized level. Any segmentation data that can be searched on in eMS—domains, recency/frequency data, group associations, custom field data, etc.—can be saved as a Dynamic Segment.