As designers, our challenge is to create a brand that is not only aesthetically pleasing, but also effective at communicating your company’s unique message and values. Ultimately, your brand should differentiate you from your competitors and connect with the attributes most desired by your target audience.
Our extensive design training means we have a thorough understanding of the many issues that can affect a presentation. Quite simply, we know what “works”! Without this training and understanding, it’s very easy to make oversights such as incorrect use of typeface, colour, layout, balance and size of text; creating a product that is unattractive, unprofessional, and reflects poorly on the perception of your company– with an end result of damaging your bottom line.
In addition to creating a fresh new twist on your brand, LERO9 can take the perception of your business to another level by designing an engaging range of marketing collateral, including brochures, information kits, stationery and signage.
From printed material to front line customer service, your brand values need to be engaging and consistently applied at each level. Investing in professional designed marketing collateral up front will mean you “get it right” the first time!
Having an effective branding strategy yields tangible results:
- Elevates your company’s profile and perception,
- Conveys a sense of trust, credibility and stability,
- Gives your business a competitive edge.
A key way to build your brand equity is to create a set of design rules that tie together the look and feel of all your marketing material. These rules are referred to as brand standards.
Brand standards perform a dual role in maintaining a consistent presentation of your brand, and differentiating you from the competition. It is recommended that even the smallest of companies develop and maintain brand standards. The breadth and depth of brand standards can vary greatly, depending on your needs, but there are five branding pillars that are essential for every company:
Five Key Considerations When Creating Your Brand
Your brand standards will focus on strategy and consistency in the following five areas:
- 1. Logo
- 2. Graphics
- 3. Colours
- 4. Fonts
- 5. Photographic and/or Illustrative style