Strategic Planning

Strategic Planning from Alchemy Marketing

By: Alchemy Marketing  14-Apr-2014
Keywords: Business Planning, Strategic Planning

We facilitate strategy workshops to help you determine how your organization will move forward, coming to terms with fundamental problems or obstacles in the way. This workshop will help you create a concise, articulated strategy, so that everyone is aligned. It’s about choice – deciding what is truly important and focusing resources and actions. Diagnosis Phase: Establishing clear business purpose, vision and values. Defining your target audience – not everyone will like you – which key customers will LOVE you? Internal Analysis – Areas of relative strength or weakness within your company. External Analysis – Opportunities or threats within your market context. SWOT Analysis – to give you a big picture of the important factors influencing the business. Planning Phase: Establish SMART Objectives. Determine the key Strategic Priorities that will drive business performance. Establish Tactics – articulating how you will achieve your strategies (who is responsible, when will the activity take place, and how success will be measured). Duration: 2 full days or 4 half days. (Note - we can tailor a package to suit your requirements - you may prefer to do a scaled down version).

Keywords: Business Planning, Strategic Planning

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