Brand Strategy

Brand Strategy from Alchemy Marketing

By: Alchemy Marketing  14-Apr-2014
Keywords: Brand, Brand Footprint Development

Whether you are just starting out or are an established business, you need to be clear about what your brand stands for. This workshop will help you develop a brand footprint that is deep and attractively distinctive. We will cover: *Overview to brand *Discussion of your business context *Target Audience *Customer Insights *Brand benefits – functional, emotional, unique *Brand values *Brand personality *Brand mapping techniques *Development of a unique and memorable brand positioning and brand essence Articulating your brand footprint enables brand control and consistency – the ability for your company to ensure company wide commitment to building the most positive brand experience for your target customer, in a consistent manner. Strong brands promote brand recognition, can command a price premium and have more loyal customers.

Keywords: Brand, Brand Footprint Development

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