Yes it is!
While the social networking phenomenon continues to grow like wildfire, its effectiveness as a marketing mechanism remains in question.
No other form of Direct Marketing offers the same level of complex reporting, immediacy and flexibility as
— most particularly for small to medium sized enterprises who have limited marketing resources.
In essence, Direct Marketing relies on the measurement of success factors against a database of recipients — the right offer
at the right time
to the right customers
• Pre-defining of content and dispatch dates. Write it, set it up, close it down and let it happen.
• Filtering of databases to get the right communication to the ‘right’ people
• Near-instant reporting on:
- Opened statistics
Look at the economics!
|Quantity Pushed (dispatched)|| ||5,000|
|Orders ||50|| |
|Net Response Rate|| ||1%|
|Unit Price||$250|| |
|Total Sales||$12,500|| |
|Gross Margin (30%)|| $3750 || |
|Direct Costs||$197 || |
|Profit ||$3553*|| |
|*Excludes consultancy/creative|| || |
The information in this article was current at 02 Dec 2011