Tourism Tactics Rachael Voyce New Zealand Tourism Industry

By: Tourism Tactics  06-Dec-2011
Keywords: Marketing, Business Development, Feasibility Studies

Tourism Tactics is available to assist with a range of marketing and business development functions. 

Tourism Tactics is experienced at assessing current business practices and assisting organisations postion themselves in the market to be more successful.  The process includes analysing the current competitor situation, defining the current market and potential new markets, and suggesting product development ideas. After the market and product assessment stage is complete Tourism Tactics is able to produce a strategic plan along with an action list to assist the business implement the plan. 

Tourism Tactics have undertaken feasibility studies for proposed visitor attractions and accommodation.  Key outcomes that Tourism Tactics reports: assessment of current market environment, key competitors, market research amongst key industry informants, analysis of recent international and domestic visitor trends, projections of achievable visitor numbers and admission fees.

Current project - May 2010:  Feasibility study for proposed Holiday Park.


Tourism Tactics is available to assist your business grow its distribution via inbound tour operators, wholesalers and other agents.  As a result of being in the industry 10 years Tourism Tactics has established many contacts.  We will ensure that we match your business with the most appropriate contacts. Included as services in this area are sales calls and training visits, newsletter communications, rate distribution and liaison services.  Sales representation in Australia is also provided.


Are you wondering what marketing you should be doing to reach your target audience?  Tourism Tactics can help you with a plan that will ensure your marketing is generating enquiries and bookings.  Firstly we will complete a marketing audit to look at what advertising you are currently doing, who your target audience is, and identify your key selling points.  By taking a closer look at your customers we can start to understand what types of marketing material they are using to make their travel decisions and whether your current selection is appropriate.  From the audit we will also come up with the key messages you want to put forward in your advertising.

This information becomes the basis for a plan that will be used to undertake the production of revised marketing material and ensuring it is distributed in the most effective places.  We have had lots of experience working with “creative” agencies, printers, and web developers, so we can take on the role as account manager for you or if you want to do this yourself we can equip you with the appropriate brief to get the job done.


Your website is an important sales tool for your tourism business – it is a chance to sell your product to a traveller before they have even entered New Zealand.  Statistics amongst some of your key target markets (Australia and UK) are showing that the internet is the most popular way of obtaining travel information.  If you are not generating business through your site it means you are not visible to your potential clients and that they have probably found your market competitor!  

Need a new website - we work with the best website developers to make sure you get a site that is right for your business.

Website marketing requires time, patience and hard work, and just like any marketing plan, goals and performance measures need to be set.  We will take an in-depth look at how well your website is performing, present you with a detailed report and offer our ideas as to how your site can reach its full potential.

Examples of strategies:

Guarantees you a front page position.  Tourism Tactics will set up and manage your Google Adwords campaigns. 

Tourism Tactics has successfully won business awards for clients:

ATS Pacific - 2005-2010

Haast River Safari - 2006

Waihi Beach Top 10 Holiday Park - 2007 and 2008

White Island Tours - 2008

Just Cabins - Finalist Franchise Awards - Finalist 2009

Farmers Motor Group - Westpac Business Awards - Supreme Winner 2009

Call today to discuss the benefits or business award applications.

Keywords: Business Development, Feasibility Studies, Marketing, Product Assessment