Winner of 'Best of Nation' for NZ at the World logo awards.

Winner of 'Best of Nation' for NZ at the World logo awards. from Jason Saunders Design Limited

By: Jason Saunders Design Limited  13-Nov-2014
Keywords: Design, Logo, Brand Positioning

Brand positioning for the young, independent and ambitious Waipu-based company — emphasising its focus on product quality, reliability, technical excellence, environmental awareness and sense of community. Northpine's product superiority is a result of Northland's winters and lower altitudes combining to produce naturally stronger and stiffer wood than that from pine grown further south. The company wanted to build a brand around that superior wood story, while leveraging its high standards of service reliability. A brand positioning of 'Strength and Growth' was developed to reflect the core product attributes and Northpine's mission of expansion and development. This positioning was embedded as a no nonsense strap-line, re-emphasised in various marketing messages and internal communications. The robust visual identity encapsulates the company's values and personality. A Best Awards winner Wolda (World Logo Design Awards) Winner of 'Best of Nation' for New Zealand

Keywords: Brand Positioning, Design, Logo, Northpine

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