Vector Energy OnGas campaign

Vector Energy OnGas campaign from Jason Saunders Design Limited

By: Jason Saunders Design Limited  13-Nov-2014
Keywords: Graphic Design, Branding

Vector Energy were looking to increase their share of the bottle swapping market by attracting new swappers who, research had shown, were reluctant to part with their own bottle. There are many benefits associated with the OnGas bottle swap service — fast, convenient, fully refurbished (near new) bottles every time — but Vector asked us to develop a campaign concept to make the service even more compelling. My proposal was to make the bottle itself an object of desire. I designed a very playful and funky bottle treatment that moved away from the traditional plain grey bottle with a bright yellow repaint. The result is a bottle with huge family appeal and forecourt presence.

Keywords: Branding, Graphic Design

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