Logo Design

Logo Design from TG Design

By: TG Design  23-Jan-2014
Keywords: Advertising and Marketing, Graphic Design, Business Cards

What is Logo Design? Logos are designed to create an identity for your business. It needs to be relevant for your market and portray your businesses style. This means even the colour and font are chosen for a reason, not just because it looks pretty. The strategy behind designing a successful and memorable logo involves a process which progresses through various stages of listening, research, development, feedback and changes. Once we have finalised your logo we can then create a brand guide for your new logo – colour break-downs, positioning, company typeface, colour and b&w uses, to keep it all looking consistent on any medium = no more stretched or distorted logos! When given a brief, every designer interprets in their own way and if an assignment is given to 100 different designers, it would return 100 different logos, few of which would resemble each other. Though we all endlessly conjecture what makes a ‘good‘ or ‘bad‘ logo, one must remember in the end, the ultimate arbiter of logo design greatness may only be the satisfied client.

Keywords: Advertising and Marketing, Advertising Design, Advertising Logos, Business Cards, Digital Printing, Flyer Design, Graphic Design, Logo Design, Print Design

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