Ultimate Feeds Ltd,
a 100% New Zealand family owned and operated business, was founded in
2001 with the objective of supplying a premium quality dry dog food at
an affordable price.
services of a New Zealand based animal food nutritionalist, Ms Jenny
Anderson, were contracted to formulate a range of products, covering
growth (puppy) adult maintenance, and active (working). The
specifications called for New Zealand sourced raw materials, from the
human food chain where possible. The product was to be wheat free, G.E.
free, and completely natural. New Zealand sourced raw materials are
preferred as there is no G.E. grains grown here, and the stock from
which muscle meat is obtained is grass fed, not G.E. modified grain fed,
or steroid fed as happens in some overseas countries. Also there is no
foot and mouth, or mad cow disease i