Graphic Design

Graphic Design from Fusion Communications

By: Fusion Communications  01-Feb-2010
Keywords: Web Design, Website Design, Graphic Design

When we do a job for you, we begin by listening, and looking. Be it, a business card, a brochure or company website, everything you tell us about your company, your culture and your issues, and everything we see in the background material helps us learn more about you. To this we add our own small pieces of knowledge that we have acquired over our years and mix in some first-hand experience where ever possible.

People ignore design that ignores people - Frank Chimero

There is an art to achieving good design, that, however doesn’t mean that good design is also a piece of art. Leonardo's Mona Lisa is art. Van Goh’s Starry Night is art. Michallangelo’s statue of David is art. Your company website is not.

As graphic designers our job is to make things look beautiful, isn't it? No. At least not entirely. As much as we would like the freedom to create things that look absolutely stunning, that’s really not our purpose. Nor is it to utilize the coolest technology, the most creative imagery, or even the slickest typographical treatments.

These are all things we do, but when designing, our real purpose and ultimate goal is to frame a communication from a business to a customer or prospect. Everything else needs to be influenced and controlled by that simple idea. If it’s not, then chances are the design will not be as effective as it could have been.

Simply put, graphic design is the art of visualizing communications.

Keywords: Business Cards, Business Design, Direct Mail, Environmental Graphics, Flyer Design, Graphic Design, Graphic Designer, Graphics, Logo Design, Logo Designer, Print Design, Ui Design, Web Design, Website Design

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