When we do a job for you, we begin by listening, and
looking. Be it, a business card, a brochure or company website,
everything you tell us about your company, your culture and your
issues, and everything we see in the background material helps us learn
more about you. To this we add our own small pieces of knowledge that
we have acquired over our years and mix in some first-hand experience
where ever possible.
People ignore design that ignores people - Frank Chimero
There is an art to achieving good design, that, however doesn’t mean
that good design is also a piece of art. Leonardo's Mona Lisa is art.
Van Goh’s Starry Night is art. Michallangelo’s statue of David is art.
Your company website is not.
As graphic designers our job is to make things look beautiful, isn't
it? No. At least not entirely. As much as we would like the freedom to
create things that look absolutely stunning, that’s really not our
purpose. Nor is it to utilize the coolest technology, the most creative
imagery, or even the slickest typographical treatments.
These are all things we do, but when designing, our real purpose and
ultimate goal is to frame a communication from a business to a customer
or prospect. Everything else needs to be influenced and controlled by
that simple idea. If it’s not, then chances are the design will not be
as effective as it could have been.
Simply put, graphic design is the art of visualizing communications.