Customer satisfaction tracking programmes

By: CTMA New Zealand Ltd  28-Jul-2009
Keywords: Customer Service, Customer Loyalty, Customer Retention

CTMA's ongoing customer satisfaction-tracking programmes function as an operational management tool.  They monitor and support the management and improvement of the ongoing service quality of specific customer processes and customer interactions such as those in call centres, financial services, retail networks (supermarkets, restaurants, garden centres etc.), passenger travel, hospitality etc.

Keywords: Complaints Handling, Customer Loyalty, Customer Retention, Customer Service, Satisfaction Research,

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