What's the difference between a Toyota and a Lexus? They both drive you from A to B, so why would anyone pay more for a Lexus?
pay more because the Lexus brand deliberately pays attention to the
small things that matter. By emphasising "the relentless pursuit of
perfection" the same carmaker that produces Toyotas has created a
runaway success with a brand that costs much more.
business can be a Toyota or a Lexus — and if you aspire to be a Lexus,
you must pursue perfection and pay attention to details.
Words on the web can provide business writing and editing that gives you that quality edge.