The UBM Medica (NZ) Ltd database of healthcare
professionals has become a key contact resource for the New
Zealand Ministry of Health, Health Funding Authority and the
Individual lists incorporate a wide range
of features. For example, lists have been created which recognise
the 40% of doctors who prefer to have their mail sent to their
homes rather than their surgeries.
Target cards are a quick and convenient
mechanism for doctors to request product samples and patient
support material. Doctors receive a selection of cards offering
product samples four times a year.