Online Video

By: Tvlowcost  05-Apr-2012
Keywords: Advertising Agency, Outdoor Advertising, Fmcg

The Online Frontier

Online video is beceoming an increasingly bigger part of the digital marketing repertoire. By 2015, it is estimated video content
will represent 90% of all online content.

We have extended our TVLowCost expertise into producing simple and effective low cost video production:

•  Video content (demonstrations; celebrity endorsement; consumer endorsement; competitive comparisons;
product reviews; experiential branding)

•  Online TVCs

•  Viral ads and branded entertainment

•  Corporate videos

Our fixed price packs include:

•  Strategy

•  Script

•  Project management

•  Half day shoot, editing, sound mixing, supers and file conversion


1 min - x2 $3900 x3 $5800

2 min - x2 $4700 x3 $6900

3 min - x1 $3500 x2 $5400 x3 $7900

Talent, voiceover and media additional

All prices plus GST

Our all-inclusive online video packs are priced so you can refresh content and run multiple campaigns.

The information in this article was current at 27 Mar 2012

Keywords: Advertising Agency, Fmcg, Outdoor Advertising, Pharmaceutical Brands, Radio Advertising, Radio Network, Tarps, Tv Production

Other news and updates from Tvlowcost


Toutes l'actualité de la pub TV

From international research and testing over 3,500 ads worldwide, irrespective of category, type of advertising, country or media, only about 30% of the finished ads are very effective (Source: Admap 2003). Pretesting tells us which ad will most likely make consumers buy versus being sold to. The ROI for a pretest has be calculated at 900% if you get it right.


Brand Building

Many TV brand campaigns with limited budgets are short and sharp because of the chosen format or don't have the budget to spend on media because the agency has over spent proportionately on production. If you're going to the effort of developing a campaign for your brand and investing on TV, it needs to be focused on longer term brand growth. While these campaigns create good brand awareness and lift sales in the short term.


TV Still King

Growing audience levels and rising ad spend show television remains a form of "super media" despite the many challenges to its status, according to Deloitte. On average, individuals will dedicate three-and-a-quarter hours each day to linear broadcast material, measured against 15minutes utilising social networks.